Statistical data about internet use

Today, the presence of organisations on the internet is very widespread. This makes it very important for them to know what their visibility on the net is and what use is being made of their websites.

There are several tools that can be used to achieve this. One of the best known is Alexa. It provides information about the number of visits, visitor profile, their route through the website, etc. and enables these data to be compared with those of other websites.

http://www.youtube.com/watch?v=xsKwK-yDxFw

Another tool is Google Analytics which offers the possibility of comparing the usage statistics of a specific website. To do this, you need to enter the source code of the website you wish to analyse, a monitoring engine supplied by Google Analytics.

Other web applications, such as blogs, have their own tools for collecting usage statistics, e.g. WordPress Stats.

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