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Fecha de publicaciónTítuloAutor(es)
2015-12-01E-learning continuance: the impact of interactivity and the mediating role of imagery, presence and flowRodriguez-Ardura, Inma; Meseguer-Artola, Antoni
2020-05Editorial: How to prevent, detect and control common method variance in electronic commerce researchRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2008-09El comercio electrónico en perspectiva: dinámica y desencadenantesRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Vilaseca-Requena, Jordi; Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
2014-12-02Entrepreneurial decisions: insights into the use of support services for new business creationAmmetller, Gisela; Rodriguez-Ardura, Inma; Llados-Masllorens, Josep
2008Expanding the customer relationship management scope to the non-profit organizations: an analysis focused on the e-university domainDaradoumis, Thanasis; Faulin, Javier; Juan, Angel A.; Martínez López, Francisco José; Rodriguez-Ardura, Inma; XHAFA, FATOS
2008Exploring new criteria to design materials for online educationRodriguez-Ardura, Inma; Ammetller, Gisela; Pacheco Bernal, Maria Carmen; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2008Factors influencing the evolution of e-commerce: an empirical analysis in a developed market economyRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Vilaseca-Requena, Jordi; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2018-12-27Flow experiences in personalised e-learning environments and the role of gender and academic performanceMeseguer-Artola, Antoni; Rodriguez-Ardura, Inma; Universitat Oberta de Catalunya (UOC)
2016-06-29Flow in e-learning: what drives it and why it mattersMeseguer-Artola, Antoni; Rodriguez-Ardura, Inma
2011-09-29Flujo y comportamiento del consumidor en línea: un anàlisis empírico de las experiencias de consumo de productos formativosEsteban, Irene; Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3); Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni
2017-09Fonaments de màrqueting, setembre 2017Rodriguez-Ardura, Inma; Ammetller, Gisela
1999Future trends of the World Wide Web in the food and beverage sector in SpainRodriguez-Ardura, Inma; Ryan, Gerard; Gubern, Marcel
2010Going with the consumer towards the social Web environment : a review of extant knowledgeRodriguez-Ardura, Inma; Martínez López, Francisco José; Luna, Paula; Universitat Oberta de Catalunya. The New Economy Observatory (ONE)
2022-05-18How advocacy and interactivity facilitate customer value co-creation behaviour in Instagram: a micro-perspective of unplanned and voluntary usage of hedonic social networking sitesGutiérrez Sánchez, Ramón; Rodriguez-Ardura, Inma; Meseguer-Artola, Antoni
2018-08-15Imagine, feel "there", and flow! Immersive experiences on m-Facebook, and their affective and behavioural effectsRodriguez-Ardura, Inma; Meseguer-Artola, Antoni; Universitat Oberta de Catalunya. Estudis d'Economia i Empresa
2009-01-02Improving hypermedia teaching resources - New designs for e-learning environmentsRodriguez-Ardura, Inma; Jiménez-Zarco, Ana Isabel; Ammetller, Gisela; Pacheco-Bernal, Carmen
2011-01Internet press releases : informative or manipulative?Guillamón Saorín, Encarna; Rodriguez-Ardura, Inma; Martínez López, Francisco José
2007-04L'empresa xarxa a Catalunya : TIC, productivitat, competitivitat, salaris i rendiment a les empreses de Catalunya. Informe final de recerca (volum I)Vilaseca-Requena, Jordi; Torrent-Sellens, Joan; Batalla-Busquets, Josep M.; Cabañero Pisa, Carlos Fernando; Castillo-Merino, David; Colomé Perales, Rosa; Díaz-Chao, Ángel; Ficapal-Cusi, Pilar; Garay, Lluis; Jiménez-Zarco, Ana Isabel; Llados-Masllorens, Josep; Martínez Argüelles, María Jesús; Meseguer-Artola, Antoni; Pacheco Bernal, Maria Carmen; Plana-Erta, Dolors; Rodriguez-Ardura, Inma; Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3); Vilaseca-Requena, Jordi; Torrent-Sellens, Joan
2007-10L'empresa xarxa a Catalunya : TIC, productivitat, competitivitat, salaris i rendiment a les empreses de Catalunya. Informe final de recerca (volum II)Vilaseca-Requena, Jordi; Torrent-Sellens, Joan; Batalla-Busquets, Josep M.; Cabañero Pisa, Carlos Fernando; Castillo-Merino, David; Colomé Perales, Rosa; Díaz-Chao, Ángel; Ficapal-Cusi, Pilar; Garay, Lluis; Jiménez-Zarco, Ana Isabel; Llados-Masllorens, Josep; Martínez Argüelles, María Jesús; Meseguer-Artola, Antoni; Pacheco Bernal, Maria Carmen; Plana-Erta, Dolors; Rodriguez-Ardura, Inma; Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3); Vilaseca-Requena, Jordi; Torrent-Sellens, Joan
2015-07-01Learning from customer interaction: how merchants create price-level propositions for experience goods in hybrid market environmentsMeseguer-Artola, Antoni; Rodriguez-Ardura, Inma
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