Older audiences in the digital media environment: Spain 2016 and 2018. v1.0

Abstract

This document reports results of the first wave (2016) and the second wave (2018) of the Spanish survey for the project "Cross-national longitudinal study: Older audiences in the digital media environment." The project's overall goal is to build and analyze a panel of older audiences in a set of countries (i.e., Austria, Canada, Denmark, Finland, Israel, the Netherlands, Romania, and Spain). The project's fieldwork takes place from 2016 to 2020, and data collection is planned on a biannual basis. Supported by the ACT project (http://actproject.ca), the panel study expands both Nimrod's (2017) work and that conducted within the EU COST Action IS0906 "Transforming Audiences, Transforming Societies." The study's main objectives are identifying and analyzing media consumption habits and usage repertoires of older audiences, namely, how traditional and dominant media, on the one hand, and new media, on the other, are articulated in practice.