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Campo DC | Valor | Lengua/Idioma |
---|---|---|
dc.contributor.author | Daradoumis, Thanasis | - |
dc.contributor.author | Faulin, Javier | - |
dc.contributor.author | Juan, Angel A. | - |
dc.contributor.author | Martínez López, Francisco José | - |
dc.contributor.author | Rodriguez-Ardura, Inma | - |
dc.contributor.author | XHAFA, FATOS | - |
dc.contributor.other | Universitat Oberta de Catalunya. The New Economy Observatory (ONE) | - |
dc.date.accessioned | 2010-02-16T11:58:31Z | - |
dc.date.available | 2010-02-16T11:58:31Z | - |
dc.date.issued | 2008 | - |
dc.identifier.citation | Daradoumis, D.; Faulin, J.; Juan, Á.A.; Martínez, F.J.; Rodríguez, I.; Xhafa, F.; (2008). "Broadening the CRM domain of application to higher educational (e-learning) environments". In: 37th EMAC 2008 Conference. European Marketing Academy. Brighton, 27 - 30 May. | - |
dc.identifier.uri | http://hdl.handle.net/10609/1424 | - |
dc.description.abstract | In this paper, we reflect about the broadening of the field of application of CRM from the business domain to a wider context of relationships in which the inclusion of non-profit making organizations seems natural. In particular, we focus on analyzing the suitability of adopting CRM processes by universities and higher educational institutions dedicated to e-learning. This is an issue that, in our opinion, has much potential but has received little attention in research so far. | en |
dc.format.mimetype | application/pdf | - |
dc.language | eng | - |
dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/2.5/es/ | - |
dc.subject.lcsh | Customer services | en |
dc.subject.lcsh | Educational technology | en |
dc.subject.lcsh | Education, Higher -- Computer-assisted instruction | en |
dc.subject.lcsh | Web-based instruction | en |
dc.subject.lcsh | Universities and colleges -- Marketing | en |
dc.title | Broadening the CRM domain of application to higher educational (e-learning) environments | - |
dc.type | info:eu-repo/semantics/conferenceObject | - |
dc.audience.mediator | Theme areas::Economics and Business | en |
dc.subject.lemac | Serveis d'atenció al client | ca |
dc.subject.lemac | Tecnologia educativa | ca |
dc.subject.lemac | Internet en l'ensenyament universitari | ca |
dc.subject.lemac | Ensenyament virtual | ca |
dc.subject.lemac | Universitats -- Màrqueting | ca |
dc.subject.lcshes | Servicios de atención al cliente | es |
dc.subject.lcshes | Tecnología educativa | es |
dc.subject.lcshes | Internet en la enseñanza universitaria | es |
dc.subject.lcshes | Enseñanza virtual | es |
dc.subject.lcshes | Universidades -- Marketing | es |
Aparece en las colecciones: | Conference lectures |
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Fichero | Descripción | Tamaño | Formato | |
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Daradoumis_EMAC2008_Broadening.pdf | 45,46 kB | Adobe PDF | Visualizar/Abrir |
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