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http://hdl.handle.net/10609/91549
Title: | Plan de comunicación "Programa Familias de Acogida" para la Fundación Concepció Juvanteny |
Author: | Pérez-Cruz Rambla, María Mercedes |
Tutor: | Casal Maceiras, Olga |
Abstract: | Communication Plan to present the Familias de acogida program of the Fundación Concepció Juvanteny. It includes all aspects of a Communication and Public Relations Plan and proposes specific actions linked to its different publics, highlighting the emotional and altruistic aspect of the subject that concerns us. It highlights the conceptual design and production of a "presentation in society" event of the Foundation, in which the participation of media "ambassadors", as well as the protagonists of the project: families and foster children are fundamental. On the other hand, we have designed information days at the headquarters of the groups that are our public, to bring this project to the public and make it a participant. |
Keywords: | voluntarism corporate communications childhood |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | Jan-2019 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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mperez-cruzTFM0119memoria.pdf | Memoria del TFM | 2,13 MB | Adobe PDF | View/Open |
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