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Browsing by Author Rodríguez-Ardura, Inma
Showing results 8 to 19 of 19
| Preview | Issue Date | Title | Author(s) | | 2008 | Factors influencing the evolution of e-commerce : an empirical analysis in a developed market economy | Rodríguez-Ardura, Inma; Meseguer Artola, Antoni; Vilaseca i Requena, Jordi; Observatory of the New Economy. ONE |
| 1999 | Future trends of the World Wide Web in the food and beverage sector in Spain | Rodríguez Ardura, Inma; Ryan, Gerard; Gubern, Marcel |
| 2010 | Going with the consumer towards the social Web environment : a review of extant knowledge | Rodríguez-Ardura, Inma; Martínez-López, Francisco J.; Luna, Paula; Observatory of the New Economy. ONE |
| 2007 | An integrated model of adoption and development of e-commerce in companies | Vilaseca i Requena, Jordi; Torrent i Sellens, Joan; Meseguer Artola, Antoni; Rodríguez Ardura, Inma; Observatory of the New Economy. ONE |
| 2008 | The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms? | Rodríguez Ardura, Inma; Martínez, F. José; Meseguer Artola, Antoni; Observatory of the New Economy. ONE |
| Jan-2011 | Internet press releases : informative or manipulative? | Workshop on Internet Studies - Consumers and Internet Studies (2nd : 2011 : Barcelona); Guillamón Saorín, Encarna; Rodríguez Ardura, Inma; Martínez López, Francisco J. |
| 2001 | Marketing education, distance learning and hypermedia : teaching 'current issues in marketing' in a virtual campus | Ryan, Gerard; Valverde, Mireia; Rodríguez-Ardura, Inma |
| Oct-2007 | The Network Company in Catalonia : ICT, Productivity, Competitiveness, Salaries and Performance in Catalonia's Companies. Research report (synthesis document) | Vilaseca i Requena, Jordi; Torrent i Sellens, Joan; Batalla i Busquets, Josep Maria; Cabañero Pisa, Carlos Fernando; Castillo Merino, David; Colomé i Perales, Rosa; Díaz Chao, Ángel; Ficapal i Cusí, Pilar; Garay Tamajon, Lluís; Jiménez Zarco, Ana Isabel; Lladós Masllorens, Josep; Martínez Argüelles, Maria Jesús; Meseguer Artola, Antoni; Pacheco Bernal, Carmen; Plana Erta, Dolors; Rodríguez Ardura, Inma; Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3); Vilaseca i Requena, Jordi; Torrent i Sellens, Joan |
| 2008 | Playing cat and mouse : consumer empowerment and marketing interaction on the net | Rodríguez Ardura, Inma; Martínez, F. José; Observatory of the New Economy. ONE |
| 1998 | Recruitment advertising and corporate image : The HRM-marketing interface | Ryan, Gerard; Rodríguez Ardura, Inma; Gubern, Marcel |
| Dec-2003 | Les TIC i les transformacions de l'empresa catalana. Informe de recerca II | Vilaseca i Requena, Jordi; Torrent i Sellens, Joan; Cabañero Pisa, Carlos Fernando; Castillo Merino, David; Colomé i Perales, Rosa; Díaz Chao, Ángel; Ficapal i Cusí, Pilar; Jiménez Zarco, Ana Isabel; Lladós Masllorens, Josep; Martínez Argüelles, Maria Jesús; Meseguer Artola, Antoni; Plana Erta, Dolors; Rodríguez Ardura, Inma; Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3) |
| 2010 | Towards a dynamic model of e-commerce: environmental, technological and organisational drivers of B2C along time | Rodríguez-Ardura, Inma; Meseguer Artola, Antoni; Observatory of the New Economy. ONE |
Showing results 8 to 19 of 19
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