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Browsing by Author Rodríguez-Ardura, Inma

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PreviewIssue DateTitleAuthor(s)
2010Going with the consumer towards the social Web environment : a review of extant knowledgeRodríguez-Ardura, Inma; Martínez-López, Francisco J.; Luna, Paula; Observatory of the New Economy. ONE
2007An integrated model of adoption and development of e-commerce in companiesVilaseca i Requena, Jordi; Torrent i Sellens, Joan; Meseguer Artola, Antoni; Rodríguez Ardura, Inma; Observatory of the New Economy. ONE
2008The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?Rodríguez Ardura, Inma; Martínez, F. José; Meseguer Artola, Antoni; Observatory of the New Economy. ONE
Jan-2011Internet press releases : informative or manipulative?Workshop on Internet Studies - Consumers and Internet Studies (2nd : 2011 : Barcelona); Guillamón Saorín, Encarna; Rodríguez Ardura, Inma; Martínez López, Francisco J.
2001Marketing education, distance learning and hypermedia : teaching 'current issues in marketing' in a virtual campusRyan, Gerard; Valverde, Mireia; Rodríguez-Ardura, Inma
Oct-2007The Network Company in Catalonia : ICT, Productivity, Competitiveness, Salaries and Performance in Catalonia's Companies. Research report (synthesis document)Vilaseca i Requena, Jordi; Torrent i Sellens, Joan; Batalla i Busquets, Josep Maria; Cabañero Pisa, Carlos Fernando; Castillo Merino, David; Colomé i Perales, Rosa; Díaz Chao, Ángel; Ficapal-Cusí, Pilar; Garay Tamajón, Lluís; Jiménez Zarco, Ana Isabel; Lladós Masllorens, Josep; Martínez Argüelles, Maria Jesús; Meseguer Artola, Antoni; Pacheco Bernal, Carmen; Plana Erta, Dolors; Rodríguez Ardura, Inma; Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3); Vilaseca i Requena, Jordi; Torrent i Sellens, Joan
2008Playing cat and mouse : consumer empowerment and marketing interaction on the netRodríguez Ardura, Inma; Martínez, F. José; Observatory of the New Economy. ONE
1998Recruitment advertising and corporate image : The HRM-marketing interfaceRyan, Gerard; Rodríguez Ardura, Inma; Gubern, Marcel
10-Dec-2014Social media marketing strategy: concepts and steps to form connectionsRodríguez-Ardura, Inma
15-Jan-2015Són els productes d'experiència adequats per a la venda online? O només ho són els productes de cerca? : Una revisió de la literaturaZaragoza i Garcia, Toni; Universitat Oberta de Catalunya; Rodríguez-Ardura, Inma
1-Jan-2010Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 1Martínez López, Francisco J.; Rodríguez-Ardura, Inma
1-Jan-2010Special issue on evolving the e-marketing mindset towards the social web model - Editorial Part 2Martínez López, Francisco J.; Rodríguez-Ardura, Inma
Dec-2003Les TIC i les transformacions de l'empresa catalana. Informe de recerca IIVilaseca i Requena, Jordi; Torrent i Sellens, Joan; Cabañero Pisa, Carlos Fernando; Castillo Merino, David; Colomé i Perales, Rosa; Díaz Chao, Ángel; Ficapal-Cusí, Pilar; Jiménez Zarco, Ana Isabel; Lladós Masllorens, Josep; Martínez Argüelles, Maria Jesús; Meseguer Artola, Antoni; Plana Erta, Dolors; Rodríguez Ardura, Inma; Universitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
2010Towards a dynamic model of e-commerce: environmental, technological and organisational drivers of B2C along timeRodríguez-Ardura, Inma; Meseguer Artola, Antoni; Observatory of the New Economy. ONE
1-Jun-2014What leads people to keep on e-learning? An empirical analysis of users' experiences and their effects on continuance intentionRodríguez-Ardura, Inma; Meseguer Artola, Antoni
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