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Browsing by Author Observatory of the New Economy. ONE

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PreviewIssue DateTitleAuthor(s)
2008Playing cat and mouse : consumer empowerment and marketing interaction on the netRodríguez Ardura, Inma; Martínez, F. José; Observatory of the New Economy. ONE
2010Towards a dynamic model of e-commerce: environmental, technological and organisational drivers of B2C along timeRodríguez-Ardura, Inma; Meseguer Artola, Antoni; Observatory of the New Economy. ONE
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