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Browsing by Author Observatory of the New Economy. ONE
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2008
Playing cat and mouse : consumer empowerment and marketing interaction on the net
Rodríguez Ardura, Inma
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Martínez, F. José
;
Observatory of the New Economy. ONE
2010
Towards a dynamic model of e-commerce: environmental, technological and organisational drivers of B2C along time
Rodríguez-Ardura, Inma
;
Meseguer Artola, Antoni
;
Observatory of the New Economy. ONE
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