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Browsing by Author Martínez, F. José

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PreviewIssue DateTitleAuthor(s)
2008Broadening the CRM domain of application to higher educational (e-learning) environmentsDaradoumis Haralabus, Atanasi; Faulin, Javier; Juan Pérez, Ángel Alejandro; Martínez, F. José; Rodríguez Ardura, Inma; Xhafa, Fatos; Observatory of the New Economy. ONE
2008CRM and higher education : developing a monitoring system to improve relationships in e-learning environmentsDaradoumis Haralabus, Atanasi; Faulin, Javier; Juan Pérez, Ángel Alejandro; Martínez, F. José; Rodríguez-Ardura, Inma; Xhafa, Fatos; Observatory of the New Economy. ONE
2008Expanding the Customer Relationship Management scope to the non-profit organizations : an analysis focused on the e-university domainDaradoumis Haralabus, Atanasi; Faulin, Javier; Juan Pérez, Ángel Alejandro; Martínez, F. José; Rodríguez Ardura, Inma; Xhafa, Fatos
2008The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?Rodríguez Ardura, Inma; Martínez, F. José; Meseguer Artola, Antoni; Observatory of the New Economy. ONE
2008Playing cat and mouse : consumer empowerment and marketing interaction on the netRodríguez Ardura, Inma; Martínez, F. José; Observatory of the New Economy. ONE
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