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Showing results 1 to 8 of 8
PreviewIssue DateTitleAuthor(s)
4-Jan-2012Comunicación corporativa en InternetGarcía Egea, Jose; Universitat Oberta de Catalunya; Martí Girona, Oriol
31-Jan-2012Cupones online : ¿son efectivas las promociones online en sitios de compras colectivas?Ramírez Lázaro, Karen; Universitat Oberta de Catalunya; Gorjup, Tatiana
2008Factors influencing the evolution of e-commerce : an empirical analysis in a developed market economyRodríguez-Ardura, Inma; Meseguer Artola, Antoni; Vilaseca i Requena, Jordi; Observatory of the New Economy. ONE
Jan-2010El impacto de las TIC en la elección y comercialización del destino turístico de BenidormSacanell Ruiz de Apodaca, Enrique Jose
2007An integrated model of adoption and development of e-commerce in companiesVilaseca i Requena, Jordi; Torrent i Sellens, Joan; Meseguer Artola, Antoni; Rodríguez Ardura, Inma; Observatory of the New Economy. ONE
2008The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?Rodríguez Ardura, Inma; Martínez, F. José; Meseguer Artola, Antoni; Observatory of the New Economy. ONE
2008Playing cat and mouse : consumer empowerment and marketing interaction on the netRodríguez Ardura, Inma; Martínez, F. José; Observatory of the New Economy. ONE
20-Nov-2009Publicidad interactivaGómez-Rosado, David; Universitat Oberta de Catalunya
Showing results 1 to 8 of 8

 

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