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Browsing by Subject Marketing por internet

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PreviewIssue DateTitleAuthor(s)
2008Factors influencing the evolution of e-commerce : an empirical analysis in a developed market economyRodríguez-Ardura, Inma; Meseguer Artola, Antoni; Vilaseca i Requena, Jordi; Observatory of the New Economy. ONE
Jan-2010El impacto de las TIC en la elección y comercialización del destino turístico de BenidormSacanell Ruiz de Apodaca, Enrique Jose
2007An integrated model of adoption and development of e-commerce in companiesVilaseca i Requena, Jordi; Torrent i Sellens, Joan; Meseguer Artola, Antoni; Rodríguez Ardura, Inma; Observatory of the New Economy. ONE
2008The Internet as an enhancer of the consumers' empowerment - A power to be managed by online firms?Rodríguez Ardura, Inma; Martínez, F. José; Meseguer Artola, Antoni; Observatory of the New Economy. ONE
2008Playing cat and mouse : consumer empowerment and marketing interaction on the netRodríguez Ardura, Inma; Martínez, F. José; Observatory of the New Economy. ONE
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