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Title: La marca empleadora de la banca española: ¿Es la banca en España un sector atractivo para trabajar?
Author: Salinas Rodríguez, Juan Manuel
Director: Salas Vallina, Andrés
Keywords: employer branding
attraction and retention
Issue Date: 30-Jun-2019
Abstract: This work is the result from a study that pretends to answer the next question: Is banking in Spain an attractive sector to work for?We have started from the concept of Employer Branding, taking another concept as well linked to the first: corporative reputation. To answer the question above it has been sent a survey about aspects attaching to the attractiveness of bank working and there have been done explorative interviews too.
Language: Spanish
Appears in Collections:Bachelor thesis, research projects, etc.

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