Please use this identifier to cite or link to this item:
http://hdl.handle.net/10609/100510
| Title: | Youtubers, una oportunidad comercial en el marketing digital para el mercado español |
| Author: | Soto Vives, Rubén |
| Tutor: | Fernández Cuesta, Jordi |
| Abstract: | This work aims to investigate how YouTube and the content creators, commonly called "youtubers", can offer commercial opportunities to companies who use these people as representatives for their messages. In addition, it is also intended to observe how digital marketing benefits from this platform and what innovations are being made during the time this study is conducted. |
| Keywords: | influencers social networks digital marketing YouTube communication |
| Document type: | info:eu-repo/semantics/bachelorThesis |
| Issue Date: | 13-Jun-2019 |
| Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/  |
| Appears in Collections: | Treballs finals de carrera, treballs de recerca, etc. |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| rsotovTFG0619memoria.pdf | Memoria del TFG | 1,1 MB | Adobe PDF |  View/Open |
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