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Title: Creació d'una agència de producció i gestió d'esdeveniments corporatius sostenibles
Author: Armengou Fages, Javier
Tutor: Curto Gordo, Víctor
Keywords: corporate social responsibility
event management
sustainable events
Issue Date: 21-Jan-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This project introduces a new type of sustainable corporate event management agency that operates in Catalonia with special focus in Barcelona. While it is true that there are some Spanish agencies that already carry out actions in this field, none of them have integrally adopted sustainability at the events which these organise. Nowadays, Spanish society is increasingly aware of the importance of protecting the environment. This is a reality reflected by different market surveys, such as the opinion barometer of the Spanish Sociological Research Centre (CIS) of November 2016. In this regard, companies have increasingly taken a responsible role. Some of which have only done so within the framework of current legislation, others have gone further and have taken a proactive stance. In this way, Corporate Social Responsibility (CSR) has become a priority for the latter. However, this reality has not permeated the event management field. This situation has led to the proposal of this project based on the intuition that there is a niche that links sustainability to events, and which is intended to be implemented. In the first phase of the project, a comprehensive desk-based study is conducted with the aim of analysing all the existing literature regarding sustainability in events. This has brought to light that there is little theoretical foundation on this area, although these subjects have a very broad theoretical basis separately.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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