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http://hdl.handle.net/10609/101911
Title: La fotografía artística contemporánea en el marco de la promoción cultural. Los carteles del Centro Dramático Nacional como caso de estudio
Other Titles: Contemporary artistic photography within the framework of cultural promotion. Posters of the National Dramatic Center as a case study
Author: Martorell Fernández, Sandra
Sanchís Gandía, Álvaro
Others: Universitat Politècnica de València
Universitat Oberta de Catalunya (UOC)
Keywords: Performing Arts
Photography
Poster
Persuasive communication
Stagy Posters
Issue Date: 1-Jan-2018
Publisher: Miguel Hernández Communication Journal
Citation: Martorell Fernández, S. & Sanchís Gandía, A. (2018). La fotografía artística contemporánea en el marco de la promoción cultural. Los carteles del Centro Dramático Nacional como caso de estudio. Miguel Hernández Communication Journal, 9(2), 309-336. doi: 10.21134/mhcj.v0i9.259
Also see: http://rev.innovacionumh.es/index.php?journal=mhcj&page=article&op=download&path%5B%5D=259&path%5B%5D=542
Abstract: It´s clear the communicative and discursive capacities of photography since its discovery at the beginning of the 19th century. Nowadays (in the midst of a maelstrom of millions of images created every day without judgments or sights) there is still a place for an image thought, calm and smart. The National Dramatic Center bets for designs in which this type of photography is present: artistic images designed with ingenuity to present its theatrical creations through minimalist posters and with a great conceptual load. A way to approach a different theater that serves as an example of the interaction of several disciplines, that join forces in order to stand out; and also to differentiate from their analogues because of their own style and a refined sagacity that takes semiology as a pretext for creation. So this proposal aims to expose the value of rethinking the photographic image taking advantage of its persuasive disposition from the case of the CDN posters.
Language: Spanish
URI: http://hdl.handle.net/10609/101911
ISSN: 1989-8681MIAR
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