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Title: Redes sociales para la inteligencia competitiva. Propuesta de un índice sintético
Other Titles: Social networks that support competitive intelligence. Proposal of a synthetic index
Author: González Gálvez, Maria Pilar
Rey Martín, Carina
Cavaller Reyes, Víctor
Others: Universitat Ramon Llull
Universitat de Barcelona
Universitat Oberta de Catalunya (UOC)
Keywords: Competitive intelligence
Social networks
Information retrieval
Social network analysis
Synthetic indicator
Issue Date: 1-Sep-2011
Publisher: El Profesional de la Información
Citation: González-Gálvez, P., Rey-Martín, C. & Cavaller Reyes, V. (2011). Redes sociales para la inteligencia competitiva. Propuesta de un índice sintético. El Profesional de la Información, 20(5), 527-532. doi: 10.3145/epi.2011.sep.06
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Abstract: We present the theoretical and methodological basis of a model that offers the managers information about their own social networks. We analyzed the nursing directors social networks of hospitals belonging to the Network of Hospitals for Public Use (XHUP) of Catalonia, Spain, and studied the information retrieved from these networks. The proposed model is applied to make a comparative analysis of managers surveyed, in order to improve strategies and to enhance outcomes of competitive intelligence projects.
Language: Spanish
ISSN: 1386-6710MIAR
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