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http://hdl.handle.net/10609/102166
Title: Creación de marca para editoriales independientes de género. El camino del héroe para destacar en Twitter mediante técnicas de las relaciones públicas
Author: Campos Moreno, Carla
Director: Fernández Cuesta, Jordi
Keywords: public relations techniques
communication
communication in the publishing world
branding
Issue Date: 13-Jun-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: In a market oversupplied by authors, titles and publishing companies, the greater challenge for Spanish independent publishers of Fantasy, Science fiction and Terror is to be noticed by the public, and to create a distinctive brand. In order to achieve this purpose, and taking into account their very limited financial and human resourves, these publishers must find ways to generate a community that recognizes them, looks forzard to and promotes their releases
Language: Spanish
URI: http://hdl.handle.net/10609/102166
Appears in Collections:Bachelor thesis, research projects, etc.

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