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http://hdl.handle.net/10609/102247
Title: La Comunicación en el sector de la belleza: análisis del panorama nacional y la influencia digital
Author: Rodríguez Pastor, Begoña
Tutor: Llanos López, Isabel María
Keywords: communication
social networks
influencers
beauty
Issue Date: 13-Jun-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The idea of this TFG is to analyze the national landscape of communication in the beauty sector. Study the beauty communities in the virtual environment and how they have positively and positively influenced the sector. The approach aims to investigate how brands, the media and journalists behave, as well as the influencers and audiences, in the sector and their interrelations. Expose how they perceive each other, alluding to intrusion, the specialization of the beauty journalist, independent content creators, etc. This work aims to study the influence of communication on the value of society and professionals. And how in recent years it has become a sector of maximum relevance. All the work aims to be reinforced through testimonies from various professionals in the sector, in order to make an approximation to the current scene in that sector.
Language: Spanish
URI: http://hdl.handle.net/10609/102247
Appears in Collections:Bachelor thesis, research projects, etc.

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