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Title: Plan de comunicación " Cuento contigo" para Fundación Vicki Bernadet
Author: Zamora Boricó, Ténzul
Director: Estanyol Casals, Elisenda  
Tutor: García Castillo, Noelia
Keywords: child sexual abuse
institutional communication
third sector
public relations
social awareness
Issue Date: 17-Jun-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The Third Spanish Sector is made up of 30,000 non-profit entities, most of which are private associations and foundations. Fundación Vicki Bernadet is part of this web of social entities and has a clear mission: "fighting for a future where children do not suffer sexual abuse." The FMP we present is the elaboration of a communication plan as a strategic tool to raise community awareness about the mission of Fundación Vicki Bernadet and its work against child sexual abuse, specifically those produced in domestic environments.
Language: Spanish
Appears in Collections:Bachelor thesis, research projects, etc.

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