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Title: Web-CRM en J2EE
Authors: Segarra Sánchez, Vicente
Director: Ferró García, Javier
Other: Universitat Oberta de Catalunya
Issue Date: 16-Feb-2010
Publisher: Universitat Oberta de Catalunya
Type: Bachelor Thesis
Abstract: Creation of a Customer Relationship Management (e-CRM) application, a system that enables companies to manage all of the information pertaining to their clients from a single software platform. This application will have a Web interface and a multi-layer structure so that it may be used from any location by an unlimited number of users. Basically, it will consist of an application where commercial entities (clients and potential clients) can be created, and basic relations maintained with them. This will be limited to commercial contacts, incidents and relational marketing campaigns.
Language: Spanish
Appears in Collections:Bachelor thesis, research projects, etc.

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