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http://hdl.handle.net/10609/106846
Title: Promoción y posicionamiento del sitio web Fotoinedita.com
Author: Martelanc, Neva
Director: Porta Simó, Laura  
Tutor: Schvarstein Liuboschetz, Sergio
Keywords: website promotion
SEO
web analytics
positioning
Issue Date: Jan-2020
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The aim of the Final Master's work has been to promote and to optimize search engine positioning for the website Fotoinedita.com. The main purposes of the project have been to increase traffic to the website, develop overall visibility and brand awareness among the target audience. To define a strategy aimed to achieve the established objectives, have been taken into account the data collected through benchmarking and keyword research. After defining the keywords to be optimized, a content strategy has been developed. It has been implemented through publishing Blog posts and sharing them through social media and news aggregation websites. Google Analytics has been used to evaluate the impact of the explained strategy and actions. Web metrics have provided valuable information, especially data about traffic sources, most popular content and keyword optimization performance. The set of data collected through web metrics will be used to define the future web positioning and promotion strategy, which exceeds the limits of this work.The aim of the Final Master's work has been to promote and to optimize search engine positioning for the website Fotoinedita.com. The main purposes of the project have been to increase traffic to the website, develop overall visibility and brand awareness among the target audience. To define a strategy aimed to achieve the established objectives, have been taken into account the data collected through benchmarking and keyword research. After defining the keywords to be optimized, a content strategy has been developed. It has been implemented through publishing Blog posts and sharing them through social media and news aggregation websites. Google Analytics has been used to evaluate the impact of the explained strategy and actions. Web metrics have provided valuable information, especially data about traffic sources, most popular content and keyword optimization performance. Facebook has been the main traffic source. Facebook Insights have provided additional information about the contents that have been relevant to the target audience. The set of data collected through web metrics will be used to define the future web positioning and promotion strategy, which exceeds the limits of this work.
Language: Spanish
URI: http://hdl.handle.net/10609/106846
Appears in Collections:Bachelor thesis, research projects, etc.

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