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Title: Internet i les multinacionals europees a l'Àsia Oriental
Author: Grifoll Saurí, Josep
Tutor: Tarrida Vallèz, Joan
Cubeiro Rodríguez, Dídac
Others: Universitat Oberta de Catalunya
Issue Date: 16-Feb-2010
Publisher: Universitat Oberta de Catalunya
Abstract: This paper identifies which cultural values (in the form of graphic images) are used by European multinational corporations in web pages directed at East Asian markets and questions, for the case under study, the use of communicative strategies adapted to specific cultural environments, such as the Asian one, revealing the power of multinationals in transmission of their values.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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