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http://hdl.handle.net/10609/107906
Title: El mito y la retórica narrativa en la publicidad de perfumes
Author: Madero Milla, Alba
Tutor: Vidal Mestre, Montse
Keywords: perfumes
publicity
archetypes
myths
rhetoric
Issue Date: Jun-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This paper is about the presence of myth in perfume adverts. Myth builds mental tokens and works as a psychological identifier for society. Given this fact, there is a interest to find the common messages and narratives that are shown in audiovisual perfume adverts. If there are commonalities between a variety of adverts from different years and brands, it means there are a series of messages that are repeated and reproduced in society. In order to prove the validity of the myth and persuasive rhetoric in the audiovisual narrative, it takes place an analysis about five adverts: Noa Pearl (2006), by Cacharel; Channel nº5 (2012), by Channel; Invictus (2013), by Paco Rabanne; Gucci Bloom (2017), by Gucci y J'adore (2018), by DIOR.
Language: Spanish
URI: http://hdl.handle.net/10609/107906
Appears in Collections:Bachelor thesis, research projects, etc.

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