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http://hdl.handle.net/10609/108326
Title: El pes de la comunicació dels polítics en la decisió de vot dels ciutadans
Author: Cepeda Molero, Anna
Director: Creus, Amalia Susana
Tutor: Benach Pascual, Ernest
Keywords: classical rhetoric
political communication
electoral debates
political candidate
elections
electoral vote
media
Issue Date: Jan-2020
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This work has conceived and developed into a tumultuous period in the political sphere. Starting from general election debates in traditional media, as TV, it is expecting to show how the candidate's figures are classified, which often takes the citizens to decide in front of the ballot box. In this process it is frequent to dodge the importance of the vote decision, abstention or protest vote. From the observation in the classical era, of those postulated as the first candidates, here is trying to do a reflection about its evolution until the present moment. Especially, it is proposed to show how the communication policy has become an essential element that, through the dominant media, will inevitably have a direct or indirect impact over each one of us.
Language: Catalan
URI: http://hdl.handle.net/10609/108326
Appears in Collections:Bachelor thesis, research projects, etc.

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