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http://hdl.handle.net/10609/109067
Title: Banksy ¿Una marca o una estrategia de branding?
Author: García Marín, Olga
Director: Pérez Gómez, Aura Patricia
Tutor: Creus, Amalia Susana
Keywords: evolution and construction of Banksy brand
branding
branding strategies
public relations techniques for the positioning of a brand
Issue Date: 9-Jan-2020
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This dissertation focuses on the definition of the concepts of Brand and Branding, exposing and developing the process that a brand needs for its creation, its construction and finally its positioning. This set of elements will create your identity, your values and your essence that will lead to the construction of your image, this being the identity that the public will perceive about it. This research examines the development and evolution of street art in general and the artist Banksy in particular, defining and analyzing his brand, his image and reputation, as well as the possible positioning strategies that this artist has created to take his work to a worldwide recognition.
Language: Spanish
URI: http://hdl.handle.net/10609/109067
Appears in Collections:Bachelor thesis, research projects, etc.

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