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Title: REC KIDS, el petit gran festival de moda. Pla de comunicació corporativa del festival Rec Kids
Author: Marín Porta, Anna
Tutor: Vidal Portés, Eduard
Keywords: public relations
fashion communication
communication plan
event organization
corporate communication
Issue Date: 10-Jan-2019
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This final master's project explores the fashion and culture sector dedicated to young people in order to discover the best way to communicate this new event and design the communication plan to position the Rec Kids among the best fashion events in Europe. To ensure the same audience numbers as the adult edition, to ensure that the Catalan community continues to exist and to obtain a good reputation will be the main objectives of this first edition.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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