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Title: Marketing estratégico para potenciar el slow tourism en Girona
Author: Chalé Bazaga, Sergi
Tutor: Reyes Hurtado, Jorge Alejandro
Keywords: tourism
slow tourism
Issue Date: 1-Jul-2019
Abstract: The main idea of the project is to develop marketing strategies to promote slow tourism in the city of Girona (Catalonia, Spain). It is not intended to position the destination as a slow city, since it does not meet all the requirements for such a denomination, but it does create a suitable environment for this type of tourism within the city and its surroundings, and thus attract this niche to the destination. This can be achieved with planning to enhance resources that define the characteristics of what is known as Slow tourism.
Language: Spanish
Appears in Collections:Bachelor thesis, research projects, etc.

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