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http://hdl.handle.net/10609/109426
| Title: | Proyecto práctico profesional para el posicionamiento de una nueva página web sobre Kosovo en español a través de los medios sociales |
| Author: | Lizana Calvo, Sergio |
| Tutor: | Gómez Aguilella, María José |
| Abstract: | Kosovo en español (Kosovo in Spanish) is a professional project that consists of creating a webpage about this Balkan country entirely developed in Spanish language, as well as its social media profiles. This website will include the most complete travel guide about Kosovo in Spanish, since there is a lack of content in this domain and there is an opportunity to cover a gap that nobody does until now. There is no site or profile that gives information about Kosovar news in Spanish language, and no travel guide about this country has been published. This project starts from a Twitter profile that already exists and makes content curation about traveling, as well as it publishes pieces of news about politics, sports, culture and other topics. The main objective of this work is to define other social media to be in, and to define the best strategy to achieve positioning as the main reference of information in social media about Kosovo for Spanish speakers. |
| Keywords: | Albanian language Kosovo Balkans Kosovan culture Kosovo Albanian Kosovo Serb |
| Document type: | info:eu-repo/semantics/masterThesis |
| Issue Date: | Jan-2020 |
| Publication license: | http://creativecommons.org/licenses/by-nc/3.0/es/  |
| Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| sergilizanaTFM0120memoria.pdf | Memoria del TFM | 3,18 MB | Adobe PDF |  View/Open |
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