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http://hdl.handle.net/10609/109827
Title: El comercio electrónico en perspectiva: dinámica y desencadenantes
Author: Rodríguez Ardura, Inma
Meseguer Artola, Antoni  
Vilaseca i Requena, Jordi
Others: Internet Interdisciplinary Institute
Keywords: Electronic commerce
Diffusion
Drivers
Barriers
Internet
Issue Date: 2-Jan-2008
Publisher: European Research on Management and Business Economics
Citation: Rodríguez-Ardura, I., Meseguer-Artola, A. & Vilaseca Requena, J. (2008). El comercio electrónico en perspectiva: dinámica y desencadenantes. European Research on Management and Business Economics, 14(3), 55-66. doi: 10.1016/S1135-2523(12)60066-5
Also see: https://doi.org/10.1016/s1135-2523(12)60066-5
Abstract: Several studies conducted on electronic commerce in developed economies have highlighted the influence of impediments or barriers. These determinants of electronic commerce diffusion can be technological, legal or economic in nature. However, over time, while some firms that operate under the influence of this environment choose in the end to realize commercial activities on line, others continue to opt instead for conventional channels of distribution. This paper proposes and examines an integrative model that takes into account external environmental factors as well as internal company factors, factors which may influence the dynamics of electronic commerce within a developed economy on the whole. The validation of this model, which concerns the Spanish market over a defined period of nine years, demonstrates the relative contribution of these factors on purchases to firms that develop electronic commerce initiatives.
Language: English
URI: http://hdl.handle.net/10609/109827
ISSN: 1135-2523MIAR
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