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Title: The challenges and opportunities of 'nudging'
Author: Codagnone, Cristiano
Veltri, Giuseppe Alessandro
Lupiáñez Villanueva, Francisco  
Bogliacino, Francesco
Others: Universitat Oberta de Catalunya (UOC)
Università degli Studi di Milano
Konrad Lorenz University Foundation
University of Leicester
Keywords: healthcare
Issue Date: 3-Apr-2014
Publisher: Journal of Epidemiology and Community Health
Citation: Codagnone, C., Veltri, G.A., Lupiáñez Villanueva, F. & Bogliacino, Francesco (2014). The challenges and opportunities of 'nudging'. Journal of Epidemiology and Community Health, 68(10), 909-911. doi: 10.1136/jech-2014-203948
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Abstract: This article discusses libertarian paternalism, the philosophical stance of a behavioural economics inspired policy intervention in the health domain. Based on the very foundations of behavioural economics, we make two claims: on the one hand, interventions on choice architectures are not neutral because every policy measure includes an interpersonal comparison of preferences; on the other hand, 'nudging' should not be understood as an escape from addressing structural intervention (e.g. interventions on socio economic determinants of health), as the main tenet of behavioural economics is that preferences are context dependent and as such influenced by socio-economic background.
Language: English
ISSN: 0143-005XMIAR
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