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http://hdl.handle.net/10609/109879
Title: Análisis de la satisfacción máxima del consumidor en establecimientos de alimentación: la influencia del folleto publicitario
Other Titles: Analysing the maximum level of customer satisfaction in grocery stores: the influence of feature advertising
Author: Martínez Ruiz, María Pilar
Jiménez Zarco, Ana Isabel  
Izquierdo Yusta, Alicia
Others: Univesitat Oberta de Catalunya. Internet Interdisciplinary Institute (IN3)
Universidad de Castilla-La Mancha
Universidad de Burgos
Keywords: maximum customer satisfaction
grocery stores
feature advertising
Issue Date: Jan-2010
Publisher: Cuadernos de Gestión
Citation: Martínez Ruiz, M., Jiménez-Zarco, A.I. & Izquierdo Yusta, A. (2010). Análisis de la satisfacción máxima del consumidor en establecimientos de alimentación: la influencia del folleto publicitario. Cuadernos de Gestión, 10(Nº especial), 63-83. doi: 10.5295/cdg.100188mm
Also see: https://www.ehu.eus/ojs/index.php/CG/article/view/19072
Abstract: From the initial consideration of the store attributes that the marketing literature has identified as key in order that grocery retailers manage to design their differentiation strategies, this work identifies the main factors underlying the above mentioned attributes. The goal is to analyze which of these factors exert a bigger influence on the highest level of customer satisfaction. With this intention, we have examined a sample of 422 consumers who had carried out their purchase in different types of store formats in Spain, considering the influence of feature advertising on the clientele behavior. Interesting conclusions related to the aspects that most impact on the maximum level of customer satisfaction depending on the influence of feature advertising stem from this work.
Language: Spanish
URI: http://hdl.handle.net/10609/109879
ISSN: 1131-6837MIAR
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