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Title: Anàlisi, estratègia i creació d'un lloc web amb màrqueting d'afiliació
Author: Ponsatí Mitjà, Irene
Director: Porta Simó, Laura  
Tutor: Villar Martínez, Jaume
Keywords: inbound marketing
digital strategy
affiliate marketing
Issue Date: 3-Jan-2020
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The problem that is addressed and worked on in this final Master's Degree project is the unwillingness to work on a personal project that will allow to obtain a new source of income and, on the other, serve as a starting point for small shops who want to be visible in the digital world. That is, to explain to small and medium-sized businesses the difficulty of online positioning, the effectiveness of Inbound Marketing, and to show how Affiliate Marketing is a very good option for their business, because both they and third parties can promote products and services by earning a commission. In this way everything is having benefits. Promotion for the brand, and commission by the person promoting it, being the brand owner or a third party who chooses to focus on products or services of the brand. Therefore, the conclusion and results of this project will be defined by the market analysis in the Affiliate Marketing sector, as well as the choice of the product and the target audience to work so that if you find a good business opportunity, you can create a good digital strategy around it. If this strategy is implemented with a good and a clear planning, and with well-defined goals, the set goals will surely be completed. Through it is shown the content approach, buyer people, tools worked, typologies of strategies and decisions made that allow a business to be visible in the online world and to increase sales.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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