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http://hdl.handle.net/10609/111226
Title: | Las audiencias en la televisión |
Author: | Jauset-Berrocal, Jordi-Angel |
Citation: | Jauset, J.A. (2008). Las audiencias en la televisión. Barcelona, Editorial UOC. ISBN 9788497887588 |
Abstract: | TV audiences. Audiences have a prominent role on television and radio. They can drop, program or cast unknown series. Measuring audiences is essential. But, ¿How is it done? ¿What appliances are used? ¿In which houses are they placed? This book explains the details of the audience meter with examples and clarifies concepts such as screen share or rating. |
Keywords: | audience television people meter |
Document type: | info:eu-repo/semantics/book |
Issue Date: | Oct-2008 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Libros |
Files in This Item:
File | Description | Size | Format | |
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Las audiencias en la television CAST.pdf | Las audiencias en la televisión | 547,16 kB | Adobe PDF | View/Open |
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