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Title: Understanding the sense of community and continuance intention in virtual communities: The role of commitment and type of community
Author: González Anta, Baltasar
Orengo, Virginia
Zornoza, Ana
Peñarroja Cabañero, Vicente
Martínez Tur, Vicente
Others: Universitat de València
Universitat Oberta de Catalunya (UOC)
Keywords: virtual community participation
intention to continue
virtual learning communities
virtual communities of practice
communities of interest
sense of virtual community
Issue Date: 8-Jul-2019
Publisher: Social Science Computer Review
Citation: González-Anta, B., Orengo, V., Zornoza, A., Peñarroja, V. & Martínez-Tur, V. (2019). Understanding the sense of community and continuance intention in virtual communities: The role of commitment and type of community. Social Science Computer Review, (), 1-18. doi: 10.1177/0894439319859590
Project identifier: info:eu-repo/grantAgreement/PSI2013-48509-P
info:eu-repo/grantAgreement/PROMETEO 2016/138
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Abstract: Virtual communities (VCs) have become essential in current organizations and society, and so their sustainability is a topic of interest for researchers and practitioners. We focus on the sense of virtual community (SoVC) and commitment as relevant antecedents in achieving the success and maintenance of different types of VCs (communities of interest, virtual learning communities, and virtual communities of practice). Specifically, this study examines a moderated mediation model in which the type of virtual community moderates the indirect effect of a SoVC on the intention to continue through the perceived commitment of the users of the VC. The sample consists of 299 members of Virtual communities. The results showed that SoVC influenced intention to continue via commitment to VCs. Additionally, the relationship between SoVC and commitment was higher for communities of interest and virtual learning communities than for virtual communities of practice. This article contributes to previous literature by identifying the importance of participants' engagement and the contingent effect of the type of community. Implications of the study and directions for future research are discussed.
Language: English
ISSN: 0894-4393MIAR
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