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http://hdl.handle.net/10609/112386
Title: El màrqueting
Author: Chias Suriol, Josep
Keywords: marketing
market
commercialization
Issue Date: Dec-2007
Publisher: Editorial UOC
Citation: Chias, J. (2007). El màrqueting. Barcelona, Editorial UOC. ISBN 9788497886604
Abstract: Marketing is the science of exchange. This exchange takes place in the marketplace, consumers who have needs and are willing to meet them through an exchange. This book explains the main parts and gives guidelines for developing marketing plans.
Language: Catalan
URI: http://hdl.handle.net/10609/112386
ISBN: 9788497886604
Appears in Collections:Books

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