Please use this identifier to cite or link to this item:

http://hdl.handle.net/10609/115786
Title: Users' Engagement and Drivers in Music Festivals' Virtual Communities. A methodological proposal to understand the Case of Sonar, Primavera Sound and BAM Festivals in Barcelona
Author: Garay Tamajón, Lluís
Morales Pérez, Soledad  
Keywords: Festivals' Virtual Communities
User Engagement
User Drivers
Contents
Networks
Issue Date: 24-Jan-2018
Publisher: e-Review of Tourism Research
Citation: Garay, L. & Morales, S. (2018). Users' Engagement and Drivers in Music Festivals' Virtual Communities. A methodological proposal to understand the Case of Sonar, Primavera Sound and BAM Festivals in Barcelona. e-Review of Tourism Research, 9 Research Notes(), -.
Published in: 9 Research Notes;
Also see: https://ertr.tamu.edu/files/2018/01/ENTER2018_Submission_104-ok.pdf
Abstract: Festival branding is undergoing a revolution based on the consolidation of the leading role of user conversations in virtual communities. This research note analyses the creation of the image of some of Barcelona's most prominent festivals (Primavera Sound, Sonar and BAM) via their two most important virtual communities (Twitter and Primavera Sound), at different time periods (before, during and after the event but also during the rest of the year). A stakeholder analysis was also undertaken to observe the main drivers of this process. The research note puts forward several theoretical, methodological and practical considerations.
Language: English
URI: http://hdl.handle.net/10609/115786
ISSN: 1941-5842MIAR
Appears in Collections:Articles

Share:
Export:
Files in This Item:
File Description SizeFormat 
Garay_Morales_eRTR_Engagement.pdf305.92 kBAdobe PDFView/Open

This item is licensed under a Creative Commons License Creative Commons