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Title: Modelos de ecuaciones estructurales en investigaciones de ciencias sociales: experiencia de uso en Facebook
Other Titles: Models of structural equations in social science research: user experience in Facebook
Author: Doral Fabregas, Fernando
Rodríguez Ardura, Inma
Meseguer Artola, Antoni  
Others: Universitat Oberta de Catalunya (UOC)
Universidad Europea de Madrid
Keywords: structured equation model-SEM
complex models validation
research in the social sciences
loyalty in social networks
theoretical-practical study
Issue Date: Jan-2018
Publisher: Revista de Ciencias Sociales
Citation: Doral Fábregas, F., Rodríguez-Ardura, I. & Meseguer Artola, A. (2018). Modelos de ecuaciones estructurales en investigaciones de ciencias sociales: experiencia de uso en Facebook. Revista de Ciencias Sociales, 24(1), 22-40. doi: 10.31876/rcs.v24i1.24925
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Abstract: The methodology based on models of structural equations can be of great help in investigations. In return, its application involves a thorough process that must be rigorously followed, in order to validate the reliability of the conclusions drawn by the studies. The objective of this article is to describe this process applied in a case related to consumer behavior, especially in the study of the factors that favor fidelity among Facebook users. A descriptive study was designed, including a self-administered questionnaire hosted on a website to a sample of 371 users over 18 who access Facebook at least once a month, the data was collected and analyzed applying the methodology of structural equations for the contrast of the model. As a result, 13 of the 15 hypotheses proposed could be endorsed, which allowed knowing some of the factors that favor the loyalty of Facebook users, also contributing to verify the suitability of the structural equation models as the main methodology in the investigations in the area of social sciences.
Language: Spanish
ISSN: 1315-9518MIAR
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