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http://hdl.handle.net/10609/116926
Title: Anàlisi, creació i posicionament d'un lloc web amb màrqueting d'afiliació
Author: Valls Mitjà, Anna
Director: Porta Simó, Laura  
Tutor: Schvarstein Liuboschetz, Sergio
Keywords: web analytics
SEO
WordPress
affiliation
marketing digital
Issue Date: 5-Jun-2020
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This master degree project consists in the development of a website using WordPress, in order to publish useful and interesting content for users about a product, and to share experiences. The website has also been monetized using affiliate marketing and different strategies have been employed to improve its positioning. The motivation to undertake this project arises from the interest in applying and deepening the knowledge of SEO and digital marketing through a personal project that, on the one hand, serves as a cover letter for companies in the sector, and on the other, allows to obtain new income. The methodology used consists of starting with a phase of analysis of the competition, affiliate marketing and the target audience in order to choose the right product and create the design taking into account the needs of the users; continuing with the elaboration of the content based on the chosen SEO strategies, and polishing the performance of the website; and ending with the improvement of its positioning. The result obtained is a website created with WordPress that is fully functional and accessible to everyone, where affiliate marketing is used, and with a relatively good positioning in search results that, taking into account that the website is in an initial phase, exceeds expectations. The intention is to continue the project by setting new goals: adding more content, applying other SEO strategies, climbing positions in search results, achieving user loyalty and obtaining income.
Language: Catalan
URI: http://hdl.handle.net/10609/116926
Appears in Collections:Bachelor thesis, research projects, etc.

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avalls01TFM0620memoria.pdfMemòria del TFM39.14 MBAdobe PDFView/Open
avalls01TFM0620presentació.pdfPresentació del TFM13.63 MBAdobe PDFView/Open

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