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http://hdl.handle.net/10609/118126
Title: Mkt5D (Agencia de marketing digital)
Author: Gutiérrez Planas, Sandra
Director: Costa Bonet, Aura
Tutor: Lamelo Varela, Carles
Keywords: digitalization
globalization
advertising
corporate communication
digital marketing
Issue Date: Jun-2020
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The digitization of information is changing the way of communicating. Brands, companies, institutions and citizens are adapting to these new trends that require highly specialized professionals and new management models to be able to provide effective communication services that are fully adapted to new circumstances. In this environment, the creation of a digital marketing agency is proposed, which has been called MKT5D. This offers its clients the possibility of creating a website fully adapted to their needs and objectives, creating and managing fully optimized digital advertising campaigns and generating and perfecting the identity of a company adapted to its own characteristics. Previously, the most relevant academic contributions that allow presenting the environment in which this type of relatively recent companies are born and developed are analyzed. Thus, reference is made to the creation and evolution of what we now know as the Internet, globalization as a phenomenon of interconnection that will allow working digitally with any geographical position in the world and the evolution that marketing and advertising have undergone with the introduction and the growth of these new digital technologies. Understanding the advantages and disadvantages of this new way of advertising a company and contacting its potential customers, will somehow justify the necessary existence of the figure of the digital marketing agency, which will serve to justify the possible success of the business idea shown later. As a main conclusion, the possibilities that the digital environment has created are shown, showing how today, there is the possibility, with a series of knowledge and a minimum infrastructure, to start and create a digital company, with physical / face-to-face support, like the one shown here, practically from scratch.
Language: Spanish
URI: http://hdl.handle.net/10609/118126
Appears in Collections:Bachelor thesis, research projects, etc.

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