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http://hdl.handle.net/10609/118269
Title: Implantació d'un CRM per a la gestió comercial del cotxe elèctric
Author: Ollé López, Alfons
Director: Albós Raya, Amadeu
Tutor: Guitart Hormigo, Isabel  
Keywords: electric vehicle
CRM
Salesforce
Issue Date: 8-Jun-2020
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This TFG focuses on an implementation plan for a new CRM dedicated to electric car sales as well as a prototype implemented with Salesforce that shows the functionality required in a development environment. This implementation is based on a fictitious dealer called AutoCar. This dealer currently has an old CRM tool and is considering changing it to cover the commercial process for the electric vehicle, as this process has some features that are not covered by the current CRM. From this starting point, the TFG follows a methodology based on the phases of the implementation of an information systems: adoption, selection, implementation and go-live: 1- Analysis of the current situation of the organization and definition of the new process for sailing electric vehicles and the requirements it must cover. 2- Comparison of the market-leading CRM options (SAP, Microsoft, Salesforce and Oracle) to finally choose Salesforce. 3- Definition of the implementation project, such as planning, risks or business case, and all details about the implementation carried out on Salesforce, specifying what actions have been taken to cover the requirements. 4-Finally, the project covers the go-live and change management (training and communication plan). The TFG allowed me to learn from the Salesforce tool and present a final product that covers all the identified functionalities that could be implemented in a real dealer.
Language: Catalan
URI: http://hdl.handle.net/10609/118269
Appears in Collections:Bachelor thesis, research projects, etc.

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