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http://hdl.handle.net/10609/118866
Title: Desarrollo de la identidad corporativa del Festival Happy Whale Rock Festival
Author: Rodriguez Perez, Sarah
Director: Bustillo Rando, Laura
Tutor: Jaimez Fuentes, Alain
Keywords: editorial design
branding
mobile applications
graphic design
sustainable design
corporate identity
Issue Date: Jun-2020
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This Final Degree Project is a corporate brand project that has been created as a fictitious brand. The brand, Happy Whale Rock Festival, is based on the idea of a rock music festival based on the concept of sustainable design, located in the city of Ibiza. From a practical point of view, the whole set of corporate identity for the festival has been developed from the beginning to the final arts, maintaining a neutral, dynamic and young image with the purpose of creating a festival, where music is the means to give visibility to the different realities regarding sustainability and our actions in major events, spreading the theory of sustainable design as a means to improve these events.
Language: Spanish
URI: http://hdl.handle.net/10609/118866
Appears in Collections:Bachelor thesis, research projects, etc.

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File Description SizeFormat 
PEC_Final_mem_Sarah_Rodriguez.pdfMemoria del TFG21.02 MBAdobe PDFView/Open
Manual de Marca Happy Whale.pdfManual de marca del TFG22.9 MBAdobe PDFView/Open
WEB_Happy_Whale.pdfAplicación web74.14 MBAdobe PDFView/Open
APP_Happy_Whale.pdfAplicación móvil39.61 MBAdobe PDFView/Open

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