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http://hdl.handle.net/10609/119026
Title: Campaña de branding e identidad visual de empresa ambiental
Author: Ferrer López, Clement
Director: Vila Òdena, Irma  
Tutor: Schvarstein Liuboschetz, Sergio
Keywords: branding
visual identity
reforestation
Issue Date: 3-Mar-2020
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The final project presented in this report is related to the creation of an organization, which will inform about tree repopulation actions, and will also manage participatory reforestation actions in medium and small-sized cities that have of wasteland, either due to the absence of natural elements, due to the erosion of nature or due to human devastation itself. The main objective is to create an audiovisual campaign to promote the organization, to explain how is the process to plant a tree, as well as to mobilize the public to participate in this type of collective reforestation actions, this campaign includes the creation of an advertising and poster actions to be included in marquees and muppies. The campaign will be easily adjustable for application in different cities. Additionally, the visual identity of the organization will be created, including everything related to the design of logos, typography, colour management, merchandising, as well as the image of the profiles in social networks and the mock-ups of a website.
Language: Spanish
URI: http://hdl.handle.net/10609/119026
Appears in Collections:Bachelor thesis, research projects, etc.

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PEC_FINAL_campaña_FerrerLópez_Clemente.mp4181.18 MBMP4View/Open
cferrerloTFG0620memoria.pdfMemoria del TFG7.12 MBAdobe PDFView/Open
cferrerloTFG0620presentación.pdfPresentación del TFG2.9 MBAdobe PDFView/Open
cferrerloTFG0620manulestilo.pdfManual de estilo del TFG2.16 MBAdobe PDFView/Open

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