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http://hdl.handle.net/10609/119186
Title: La creación de una marca: teoría y práctica
Author: Martín Saborido, José Manuel
Director: Foglia Romero, Efrain
Tutor: Jaimez Fuentes, Alain
Keywords: corporate image
design methodology
brand manual
editorial design
graphic design
Issue Date: 15-Jun-2020
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: When we talk about the creation of a corporate identity, we talk about the steps that are usually taken in the different methodologies to achieve it, but on what are these methodologies based? This question is the cause and origin of this essay. In this essay of a theoretical-practical matter, we propose the objective of analysing the reason that underlies each of the steps that we follow when creating a corporate identity. With this idea, the essay focuses on explaining each step followed in its creation of a somewhat more theoretical point of view. To fulfil this idea, during the work process, we will create a brand of ecological watches, which will serve as an example and basis for our explanations. We will make a tour in which we will explain the historical background and context of the creation of the corporate image. With this theoretical basis, we will create the brand of watches and all the elements that encompass it defined in its manual of the brand. With these steps taken in our process, we intend to show that regardless of the methodology followed there is a basic structure to follow in the creation of a brand.
Language: Spanish
URI: http://hdl.handle.net/10609/119186
Appears in Collections:Bachelor thesis, research projects, etc.

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File Description SizeFormat 
jmmartinsabTFG0620memoria.pdfMemoria del TFG29.17 MBAdobe PDFView/Open
jmmartinsabTFG0620manualdemarca.pdfManual de marca del TFG16.28 MBAdobe PDFView/Open

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