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http://hdl.handle.net/10609/119388
Title: SAMCLA: 18 anys i més d'un procés d'emprenedoria
Author: Vilella Riera, David
Director: Marín Amatller, Antoni  
Tutor: Marín Atarés, Aniol
Keywords: agricultural waste management
automation
gardening
water consumption
irrigation
lighting
Issue Date: 15-Jun-2020
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The project has consisted in the idea, the script, production and postproduction of four ten minutes chapters in video format. The audiovisuals will be shown during the opening ceremony of the new headquarters of SAMCLA-ESIC, S.L. situated in Cabrera de Mar. These episodes have been structured according to 4 stages of an exemplary entrepreneurial process and with the aim of explaining SAMCLA's history: Chapter 1. Business Idea: From the childhood of the protagonists to the establisment of the company. Chapter 2. Start Up: From the foundation (September 2002) to the end of 2007. Chapter 3. Consolidation and growth: From 2008 to 2019. Chapter 4. Leadership: This chapter deals with the prospect that the company has to move its headquarters, the values of the company and how they see their products in the future. The techniques used to make the audiovisual have been the following: 2D animations and compositions have been made with Adobe After Effects, final editing of images, videos, and audios using Adobe Premiere. Another technique used was the voice-over to explain the story and guarantee the continuity and homogeneity of the video. Adobe Photoshop has been used for the retouch and the photographic Effects. Last, it's important to point out that for the production of this project we've compiled quite a lot of photographic material from the personal archive of the founders and the company. Furthermore to illustrate the history the author has also made some films and taken photographs from the outside of Mataró, Barcelona and also the country house which will be the placement of the new headquarters.
Language: Catalan
URI: http://hdl.handle.net/10609/119388
Appears in Collections:Bachelor thesis, research projects, etc.

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VilellaRieraDavid_cap1_Samcla18anysimes.mp4Idea de Negoci: Des de la infantesa dels protagonistes fins a la posta en marxa (any 2002).362.76 MBMP4View/Open
VilellaRieraDavid_cap2_Samcla18anysimes.mp4Posta en Marxa: Des de la fundació (setembre del 2002) fins a finals de l'any 2007.443.16 MBMP4View/Open
VilellaRieraDavid_cap3_Samcla18anysimes.mp4Consolidació i creixement: Des de l'any 2008 fins l'any 2019.399.61 MBMP4View/Open
VilellaRieraDavid_cap4_Samcla18anysimes.mp4Lideratge: Es tracta de les expectatives que tenen per traslladar la Seu de l'empresa, dels seus valors i com visualitzen el seu producte en el futur. Tot això amb les pinzellades de la pandèmia del COVID-19 i la seva repercussió.370.22 MBMP4View/Open
videodefensa_VilellaRieraDavid_HD1080p.mp4Vídeo defensa en format mp4 del Treball Final de Grau que es descriu en aquesta memòria.383.06 MBMP4View/Open
dvilellarTFG0620memòria.pdfMemòria del TFG6.39 MBAdobe PDFView/Open
dvilellarTFG0620presentació.pdfPresentació del TFG7.99 MBAdobe PDFView/Open

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