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Title: Radio y gestión en RRSS: el caso de Tenerife (COPE Tenerife, Radio Club Tenerife, RNE Canarias y Canarias Radio La Autonómica)
Author: Miranda Rodríguez, Jorge
Keywords: Broadcasting, journalism, digital communication, social media, Twitter, Tenerife
Issue Date: 27-Jun-2020
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: The digital communication has generated a space of information where join agencies, journalists and media broadcastings: social media. This circumstance, in concrete, has produced that radio, despite of its characteristics, must be present in this environment. This work studies the peculiarities of two enclaves: the island of Tenerife and Twitter, a symbiosis hadn¿t been sufficiently investigated by professionals of this field. The main radio media (COPE Tenerife, Radio Club Tenerife, RNE Canarias and Canarias Radio La Autonómica), the characteristics of their network departments, an analysis about use and management of their social media¿ This research has the testimony of the community managers of each radio, which help us to understand the conditions and the day to day of these information professionals. Although it¿s only an approximation to this issue, the intention is that this work serves as a guide and a precedent for future studies, maybe by the author of this research.
Language: Spanish
Appears in Collections:Bachelor thesis, research projects, etc.

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