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Title: | Pla de comunicació per a Ràdio Canet. Definició de l'estratègia comunicativa de l'emissora en motiu del seu 40è aniversari |
Author: | Tanganelli Fernández, Carlota |
Director: | Estanyol, Elisenda |
Tutor: | López-Borrull, Alexandre |
Abstract: | This Final Master's Thesis (TFM), of a practical-professional nature, presents a communication proposal for the local radio station Ràdio Canet, taking advantage of its 40th anniversary. It is committed to developing a communication project based on a proactive strategy focused on taking advantage of this anniversary to organize an event that will promote the knowledge of radio among its audiences and increase its positive perception. |
Keywords: | corporate communication local radio media communication plan event organisation |
Document type: | info:eu-repo/semantics/masterThesis |
Issue Date: | 17-Jun-2020 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
ctanganelliTFM0620memòria.pdf | Memòria del TFM | 2,29 MB | Adobe PDF | View/Open |
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