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Title: Plan estratégico de comunicación para la startup Egan
Author: Amondarain Torres, Maider
Director: Maite Ribés Alegría
Tutor: Sílvia Sivera Bello
Keywords: Growth hacking
Communication strategy
Visual identity
Social media
Issue Date: 10-Jun-2020
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: This End of Master Project contains the report of the development and creation process of the strategy and communication plan of the start-up company Egan, a personal development and transformational travels school which is in a beginning phase. The objective of the strategy and the communication plan is to set the roadmap for actions that allow us to ensure the visibility of the company and strengthen its growth through the creation of a brand identity and using growth hacking techniques.
Language: Spanish
Appears in Collections:Bachelor thesis, research projects, etc.

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