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http://hdl.handle.net/10609/122206
Title: | Diseñando el futuro del turismo experiencial de lujo. Especial referencia al viajero chino |
Author: | Fernández Ballestero, María José |
Tutor: | André Romero, Mª Encarnacion |
Abstract: | This project takes us on a journey towards the conceptualisation of Luxury Experiential Tourism at the present time, pre-covid19, carrying out an analysis through time, with the help of various authors, to answer three questions that arise at the present time: What is Luxury and its change of conception, what is understood by Luxury Experiential Tourism at the present time, and what are the future challenges of Luxury Experiential Tourism? Discovering along the way new profiles due to generational change, trends, steps to follow in its development, laying the foundation on which the projection and future design of Luxury Experiential Tourism is based. The journey ends with a particular look at the Chinese Asian traveller, together with the contributions he makes to our tourism market. |
Keywords: | luxury tourism creativity sustainability customization service generation change Chinese traveller |
Document type: | info:eu-repo/semantics/bachelorThesis |
Issue Date: | Jun-2020 |
Publication license: | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ |
Appears in Collections: | Trabajos finales de carrera, trabajos de investigación, etc. |
Files in This Item:
File | Description | Size | Format | |
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mfernandezballeTFG0620memoria.pdf | Memoria del TFG | 2,91 MB | Adobe PDF | View/Open |
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