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Title: Comunicació i emprenedoria. Estratègies per elaborar un pitch exitós
Author: Trullàs Malaret, Eloi
Director: Estanyol Casals, Elisenda  
Tutor: Sanz Martos, Sandra  
Keywords: entrepreneurship
oral communication
Issue Date: Jan-2021
Publisher: Universitat Oberta de Catalunya (UOC)
Abstract: In the 4th century BC, the Greek philosopher Aristotle said that "knowing how to convey an idea is as important as the idea itself". 2,500 years later, communication continues being more relevant than ever. In a fast-paced world, entrepreneurs must know how to explain and communicate their ideas in a clear, concise and understandable way in order to obtain support and adhesion that allow them to materialize it. The ideas by themselves have no value. Therefore, the middle ground between ideas and their implementation is the communication. Thanks to the communication event, entrepreneurs get in touch with facilitators who can help make the idea a reality and, as a result, turn them into projects. The tool that entrepreneurs have to communicate their ideas is the so-called elevator pitch. For the communication expert Eva Loste (2020), "a short, concise, and engaging speech (for your interlocutor) that highlights the strengths of your business." This project analyses the techniques that have been studied throughout the story in order to generate effective oral communication. At the same time, research is being carried out on how 24 entrepreneurial teams communicate their projects, to finally propose a list of success factors for a good entrepreneurial pitch. Oral communication techniques are trained and learned. This is how anyone can communicate their ideas with effort, perseverance and tenacity. This research highlights the importance of working on oral communication and, specifically, focuses on the entrepreneur's presentations also called elevator pitch.
Language: Catalan
Appears in Collections:Bachelor thesis, research projects, etc.

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